When I became president of my college a cappella group, the group was struggling with retention, campus awareness, and alumni engagement. My goal was to revitalize connections and excitement amongst members while also fostering deeper connections throughout the broader Stanford community.
Preparing for auditions, I focused on strengthening the visual brand: redesigning the website, creating a new logo and logotype, and incorporating modern visuals throughout promotional materials.
Soon after the school year began, we hosted the 45th anniversary. I worked to organize alumni and current members through a weekend of programming, rehearsal, and performance.
As the year continued, our leadership team strengthened, and it was so wonderful to see the new members grow and watch the legacy of the group be maintained.
